Having a vision is not sufficient. A strategy is needed to achieve that vision. The foundation of our strategy is our focus on customers, while trends and competitive landscape continue to evolve, our strategy will guide us to pass all the challenges to deliver the best to our customers.
Our choices are driven by our strategy, enabling us to prioritize our efforts and differentiates us from our competitors on the markets, and ultimately builds lasting value for our customers and shareholders.
Relying on our vision and values as anchors, the core pillars of our strategy reflect our focus to help people eat healthier, We are committed to our vision, strategy and values to deliver the highest quality food products to customers. “Eating healthier” means delivering nourishing food, better value and delicious to our consumers.
OUR VALUES
Doing things differently is our key advantage and it is the reason why we keep moving forward and achieve more in our business
Integrity ensures that we are consistently ethical in our conduct, honesty and transparency governs our business relationship with our customers
Responsibility is what drives our actions in our business. We believe that we have both responsibility and accountability for
OUR BUSINESS MODEL
Our business model will be delivered through five strategic thrusts:
- grow through strong brand portfolio
- extend our product range
- expand into Europe and Middle East
- partner with international customers
- drive sustainable business
